Birthday

Does anyone know the normal way to tell people it's your birthday without sounding like your fishing for presents or surprise parties? I don't, but I figured a blog post was vague enough that nobody could feel obliged. :-) My birthday is on the 23rd of this month, a day which will also be graced by the presence of my mother. I had a family birthday party a week ago when I was in Michigan, but I don't have anything else planned at present. If anyone feels like helping me plan a birthday party sometime after the birthday, let me know, b/c I don't feel inspired to do it on my own. :-)